In class last week we listened to guest speaker Philip Nowak, who is a social media analyst for Delver.com, which was spearheaded by Sears. His career path reminded me of the way social media works — he didn't find his job, it found him. It's amazing to me that we even have social media analysts and that they find stuff to do for 40 hours or more per week. But we do.
Philip was a fascinating speaker. One topic he talked about was recent development of the Facebook Open Graph. I honestly didn't even know until his lecture what it was called, but I knew what it was. Perhaps you've heard of it too, but just don't know it.
Have you ever gone to a Web site such as Pandora, YouTube, or even the NHL? If you've seen a Facebook logo asking you to "like" a certain NHL team (go Red Wings!!) then you know what an open graph is. It's a way for companies to gain more interest, which will likely turn into more profit.
This is amazing to me. Last spring, to create the open graph, Facebook gave away their code. When I first heard that, I wondered why in the world Facebook would do that. But with more than 400 million users on Facebook, it's the exact opposite. Because of the Facebook Open Graph, Facebook itself can now have more costumers. And here I thought keeping "recipes" like that a secret was a good thing.
Now someone doesn't have to go to Facebook to "like" something, they can simply go to the company's site. That might even get a non-Facebook user to join. Smart move, Mark Zuckerberg (president and CEO of Facebook).
I think social media has turned into something no one thought it would. It's not the fad a lot of people once thought it was. If a business doesn't have a Facebook page now, they are considered out of the loop. If a person doesn't have a Facebook profile, people might wonder what planet they're from. Five years ago who would have thought there would be jobs for social media analysts? Five years from now, will these positions still exist?
I wonder what is next for Facebook. If they (and other social media sites) have come this far, I wonder what will happen, say, 10 years down the road.
One thing is for sure. I wish I had the same thoughts Mark Zuckerberg had just five years ago.
For more information on Facebook Open Graph, visit
http://news.cnet.com/8301-13577_3-20003053-36.html.
Philip was a fascinating speaker. One topic he talked about was recent development of the Facebook Open Graph. I honestly didn't even know until his lecture what it was called, but I knew what it was. Perhaps you've heard of it too, but just don't know it.
Have you ever gone to a Web site such as Pandora, YouTube, or even the NHL? If you've seen a Facebook logo asking you to "like" a certain NHL team (go Red Wings!!) then you know what an open graph is. It's a way for companies to gain more interest, which will likely turn into more profit.
This is amazing to me. Last spring, to create the open graph, Facebook gave away their code. When I first heard that, I wondered why in the world Facebook would do that. But with more than 400 million users on Facebook, it's the exact opposite. Because of the Facebook Open Graph, Facebook itself can now have more costumers. And here I thought keeping "recipes" like that a secret was a good thing.
Now someone doesn't have to go to Facebook to "like" something, they can simply go to the company's site. That might even get a non-Facebook user to join. Smart move, Mark Zuckerberg (president and CEO of Facebook).
I think social media has turned into something no one thought it would. It's not the fad a lot of people once thought it was. If a business doesn't have a Facebook page now, they are considered out of the loop. If a person doesn't have a Facebook profile, people might wonder what planet they're from. Five years ago who would have thought there would be jobs for social media analysts? Five years from now, will these positions still exist?
I wonder what is next for Facebook. If they (and other social media sites) have come this far, I wonder what will happen, say, 10 years down the road.
One thing is for sure. I wish I had the same thoughts Mark Zuckerberg had just five years ago.
For more information on Facebook Open Graph, visit
http://news.cnet.com/8301-13577_3-20003053-36.html.
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