Coca-Cola in social media
In my class, each student was assigned to look at a company on the Top Social Brands of 2009 list. I chose #31, which was Coca-Cola. Coca-Cola uses so much social media I could talk about it for hours. From Facebook and Twitter to blogging and MySpace, they do it. They even use a social media Web site I had never heard of called Bebo. They have more than 12 million "likes" on Facebook. They even have a campaign called Expedition 206, where they chose three people via social media to market Coco-Cola in the 206 countries in which it is sold. Below is my PowerPoint presentation on Coca-Cola.
| coca_cola.ppt |
